Tuesday, June 16, 2009

Another Logo Design


Warhol was fascinated by commercial art. He created many of his signature pieces using logos from existing consumer products. I tried this concept with my own consumer product. I used a common peanut butter jar and copied the label, repeating it over the paper. I finished mt design in mixed media (watercolor, colored pencil, and marker).

In doing this design, I was forced to see this product in a different way than usual. Normally, I would just pull this jar from my cabinet and make a sandwich, but this work forced me to see this common product as an artwork. I was able to study the shapes and layout of the label in a way I never had before.

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